Course


Advanced Certificate in Marketing Design and Strategy

£650.00

Course Overview

Acquire an in-depth understanding of the design, development, marketing, and analysis of a business plan and study the key components of building, executing, and presenting a brand. Learn how marketing influences decision making at the management level. Marketing design involves the integration of the marketing mix, marketing analysis, and a number of innovation strategies. Learn about brand positioning and creating a value proposition, as well as existing methods for establishing market dominance.

Description

Syllabus

The Advanced Certificate in Marketing Design and Strategy seeks to enable you to:

  • Develop an understanding of basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
  • Construct a marketing vocabulary and gain a thorough comprehension of marketing concepts
  • Apply both qualitative and quantitative models to marketing problems
  • Develop an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance
  • Appreciate what marketing managers do on a day-to-day basis
  • Understand how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)

Assessment:
You will be formally assessed once during the programme, which will consist of a written report of up to 3,500 words. Completing this assignment to a satisfactory standard is a mandatory requirement.

Reviews

There are no reviews yet.

Be the first to review “Advanced Certificate in Marketing Design and Strategy”

Your email address will not be published. Required fields are marked *