Create a marketing strategy that maximises your growth in sales and profits.
The Marketing Strategy and Planning programme is based on decades of Cranfield research and is delivered by professor Stan Maklan. The programme gives you the capability to define marketing strategies that deliver sales and profit growth, and gives the tools to implement highly effective planning processes.
The programme modules run on the following dates:
|June 2021||September 2021||November 2021|
|Module 1||21-22 June 2021||6-7 September 2021||11-12 November 2021|
|Module 2||28-29 June 2021||23-24 September 2021||15-16 November 2021|
|Module 3||19-22 July 2021||11-14 October 2021||22-25 November 2021|
Taught by Professor Stan Maklan and Dr Dennis Esch, you will benefit from their wealth of experience gained through work with blue-chip businesses on their marketing planning processes.
You will benefit from a range of creative and diverse ideas used by the programme participants to overcome challenges that they have faced across a range of sectors.
The pragmatic design of the programme content walks you through a step-by-step process for developing a marketing strategy and plan. The goal is to help you organise the strategic marketing planning process effectively for immediate implementation, ready for you to share with confidence to your stakeholders.