MSc in Marketing

Gain a prestigious MSc Marketing qualification, accredited by the Chartered Institute of Marketing, with academic direction from Birkbeck, University of London.

Course Overview

The online MSc in Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making, but also mindful of the effects of their decisions on the broader environmental outcomes.  This degree is accredited by the Chartered Institute of Marketing (CIM).

As a graduate of this programme, you will:

  • Be able to critically reflect upon emerging challenges in branding, relationship marketing, digital marketing and social media marketing, and sustainability, to name but a few, and will find the programme of study up-to-date, intellectually inspiring and relevant.
  • Gain skills in strategic and tactical marketing decision-making while considering the effects of your decisions on the triple bottom line: financial, social and broader environmental outcomes.

The programme offers a variety of highly engaging learning materials and activities. Your learning experience will be enhanced with an accessible and attractive learning platform, opportunities for self-assessment so you can understand your own progress and enhanced online student support.

This programme is currently not supported by any Recognised Teaching Centres. Check this page for further updates.

Online support

This marketing postgraduate programme is delivered online and there is no requirement to come to the UK as part of your studies. Our flexible online programme allows you to work around your own schedule and leads to a globally-recognised qualification.

When you register, we will give you access to the Student Portal. You can then access your University of London email account and other key resources including:

  • The Student Guide provides information which is common to all students and gives useful information about your relationship with the University of London through to graduation.
  • The Virtual Learning Environment (VLE) which offers online learning support, access to the student café and discussion areas, and other study materials.
  • The Online Library provides access to over 100 million academic electronic items comprising E-books, E-journals, conference proceedings etc. In addition, students can request items which are not held in the library via the library’s Inter-Library loans service with the British Library. All registered students have free access to the University of London’s Online Library via https://onlinelibrary.london.ac.uk/
  • Senate House Library provides free reference access for all registered distance and flexible learning students.

Tutor support

All students receive online tutor support and feedback while studying this programme. Tutors introduce the modules, respond to queries, monitor discussions and provide guidance on assessments.

Study materials

All essential resources, activities, videos, discussions and support are provided through the VLE. This allows you to fit your studies around your work commitments. There is no need to purchase additional textbooks.

Time commitment

The flexible approach to learning allows students to complete the MSc Marketing in a minimum of one and a half years (subject to module availability) to a maximum of five years.

You can study at your own pace, either part-time or full-time, adjusting the intensity of learning to suit your needs. Modules are offered over two 22-week sessions each academic year. You choose which sessions to enter and how many modules to complete in each session.

Student support

We are committed to delivering an exceptional student experience for all of our students, regardless of which of our programmes you are studying and whether you are studying independently or with a Recognised Teaching Centre.

You will have access to support through:

  • The Student Advice Centre – provides support for application and Student Portal queries.
  • TalkCampus – a peer support service that offers a safe and confidential way to talk about whatever is on your mind at any time of day or night.
  • Student Relationship Managers – a team of Student Relationship Managers (SRMs) are here to support and advise you throughout your studies. They aim to ensure that you are fully up-to-date with important and useful information about how best to complete your studies.

Assessment

Each module includes a mix of assessments. During your study period you will have your coursework assessed and written examinations

The dissertation (MSc only) is comprised of a 3,000 word research proposal (marked on a Pass/Fail basis) and a 12,000 word final dissertation (100 per cent).

All coursework and dissertation items are submitted through the VLE. You can sit exams at any of our exam centres worldwide.

What qualifications do you need?

For the MSc or Postgraduate Diploma you will need a first- or second-class honours bachelor’s degree (or an acceptable equivalent), in any subject, from an acceptable institution.

For the Postgraduate Certificate you will need a first- or second-class bachelor’s degree (or an acceptable equivalent) or two years minimum work experience in a relevant field. This will most commonly be in a marketing or management position but each application will be considered on a case-by-case basis.

Students who are admitted onto the Postgraduate Certificate or Postgraduate Diploma, upon successful completion of that award, will be able to progress to a higher award.

If you do not meet the standard requirements, we will consider each application on its own merits. Our Admissions Panel will consider whether any alternative qualifications or work experience you have are suitable for entry to the programme.

English language requirements

You  need a high standard of English to study this programme. You will meet our language requirements if you have achieved one of the following within the past three years:

  • IELTS: at least 6.5 overall with 6.0 in the written test
  • Pearson Test (Academic): at least 59 overall, with 59+ in reading and writing and 54+ in speaking and listening.
  • Cambridge Certificate of Proficiency in English.
  • Cambridge Certificate of Advanced English (grade C or above).
  • TOEFL iBT: at least 92 overall, with 22+ in reading and writing and 20+ in speaking and listening.
  • Duolingo: must achieve an overall score of at least 120.
  • If you do not meet the English language proficiency requirements but believe that you can demonstrate the requisite proficiency, the University may, at its discretion, consider your application.

Computer requirements

We set minimum basic computer requirements because your study resources are accessed via the Student Portal and it is vital that you can access this regularly.

KEY INFORMATION

Course Price £6252
Course Length 2 Years
Learning Method(s) Online learning