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Advanced Certificate in Marketing Design and Strategy

£650.00

Course Overview

Acquire an in-depth understanding of the design, development, marketing, and analysis of a business plan and study the key components of building, executing, and presenting a brand. Learn how marketing influences decision making at the management level. Marketing design involves the integration of the marketing mix, marketing analysis, and a number of innovation strategies. Learn about brand positioning and creating a value proposition, as well as existing methods for establishing market dominance.

Description

Syllabus

The Advanced Certificate in Marketing Design and Strategy seeks to enable you to:

  • Develop an understanding of basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value
  • Construct a marketing vocabulary and gain a thorough comprehension of marketing concepts
  • Apply both qualitative and quantitative models to marketing problems
  • Develop an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance
  • Appreciate what marketing managers do on a day-to-day basis
  • Understand how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)

Assessment:
You will be formally assessed once during the programme, which will consist of a written report of up to 3,500 words. Completing this assignment to a satisfactory standard is a mandatory requirement.

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